General Mills accelerates cereal and snack bars technique to preserve COVID-driven development

Jeff Harmening, General Mills’ CEO and president, unveiled the corporation’s new Accelerate strategy at the Consumer Expert Group of New York conference held previously this week (16 February).

Relentlessly Innovating by creating new solutions to real customer issues, leveraging higher speed to market on core platform innovation and discovering brand-new areas of development through experimentation and in-market learning.

Driving worth

General Mills– which created net sales of $176 bn in FY2020– is banking on Accelerate to result in a long-term organic sales growth of 2%to 3%, and mid- to high-single-digit adjusted profits per share development in consistent currencies.